Boombox Primavera Sound

Barcelona, Spain

Design: Firma agency
Installation, Control and commissioning: Ledscontrol

Firma is a branding and innovation agency from Barcelona. The brand Lay’s commissioned Firma to create an icon for their campaign Lay’s XTRA for the Primavera Sound festival. The agency proposed the creation of a giant radio cassette which could interact with Twitter, announce the artists of the festival and react with the music.
LEDsCONTROL collaborate with Firma and gave the technical solution for the creation for that Boombox, the project was developed starting from a sketch given from the agency. Our team installed and developed specific contents for the central part of the Bombox which was an LED screen. All the perimeter was made with digital LED strip pixel to pixel control, the speakers were made with LED pixels.
The graphic design was made by Alex Trochut.